Who we are
VISITA is a tech and education initiative that seeks to use sustainable tourism as a catalyst for the conservation of nature. It promotes the well-being of destinations — together with its residents and visitors.
It brings convenience, knowledge, and delight to tourists, destination managers and the entire travel community.
Nature and its residents have largely suffered from the environmentally and socially negligent behaviors of many tourists, who forget that travel is the privilege of visiting someone else’s home.
But we believe that changing the mindsets of people holds the answer in shifting travel away from mass tourism and towards a more sustainable path. We hold that to change travel behaviors harmful to nature, we must alter the attitudes of both visitors and tourist sites.
A world where nature and tourism thrive together
VISITA is a non-profit, sustainable tourism project working towards a responsible tourism industry through developing a range of tools on sustainable travel for both travelers and destination managers. In 2017, tourist arrivals reached a total of 1.326 billion globally. The accelerated and unprecedented growth of travel has built a tradition of overtourism— where locals, places and ecosystems have become collateral damage to travelers' demands.
The accelerated and unprecedented growth of travel has built a tradition of overtourism. Nature and its residents have largely suffered from the environmentally and socially negligent behaviors of many tourists, who forget that travel is the privilege of visiting someone else's home. The Leave It Better campaign invites travelers and travel stakeholders to commit to a more sustainable tourism industry that is aware and sensitive to the needs and strengths of the biodiversity and the integrity of naturescapes in the Philippines. We must go beyond leaving no trace in each place—we must leave it better.
Stay tuned for updates! Our sustainable tourism campaign will be launched in 2020.
The website and app integrate biodiversity protection and sustainable tourism through a digital visitor management system which is free-to-use for destinations.
Destination managers professionalize and digitize their visitor registration process to enable education, policy reinforcement, monitoring of carrying capacity, and data collection and management.
Stay tuned for more details on the launch of the VISITA website and app!